Michael Ingram’s practice focuses on digital marketing and privacy. He’s a trusted adviser to brands, agencies, social platforms and entertainment companies, navigating the intersection of consumer engagement, advertising and data protection. Michael worked in public relations before law school and has spent significant time in-house via secondments. This commercial perspective allows him to give practical, actionable guidance – even when the underlying issues are complex.
A significant portion of Michael’s digital marketing and privacy practice is devoted to “privacy by design.” He helps clients structure their consumer engagement programs built on data. Specifically, he counsels clients on marketing and privacy fundamentals, including app and web compliance (cookies, pixels and SDKs), the Telephone Consumer Protection Act, CTIA guidelines, CAN-SPAM compliance, and the design and operation of text message marketing programs. He also advises clients on online and mobile data collection practices, Children’s Online Privacy Protection Act compliance, and privacy considerations associated with emerging advertising technologies and platforms.
Michael regularly works with clients in the entertainment, gaming, media and technology industries, advising on issues involving user-generated content, content moderation, digital communities, promotions and platform policies. He has counseled video game companies on ESRB compliance, and he helps brands navigate the unique challenges that arise when consumers, creators, influencers and communities become part of the marketing message itself.
By combining privacy and advertising experience with a practical understanding of how marketing teams operate, Michael helps clients move innovative consumer engagement initiatives forward while managing legal and regulatory risk.
