Partner Justin Yedor commented on the legal risks of not honoring opt-out signals in a Corporate Counsel article titled “Companies’ Dirty Little Secret: Those Privacy Opt-Out Requests Usually Aren’t Honored.” Published Nov. 18, 2024, the article discusses how setting privacy preferences in their browsers does not guarantee a user that their data is not shared, sold or targeted for advertising. In many cases, it’s because the consent-management tools are not properly configured.
